G. Madison
Social Media Proposal | Branding
BRANDING & IDENTITY
CONCEPT DEVELOPMENT
DESIGN
2023
The Goal
YOUR ANGLE has created a foundational tailored proposal we believe is required to take your personal brand to new heights. We recognise the importance of establishing a strong presence as a highly successful creative entrepreneur, propelling your personal brand and showcase your expertise in through artist development. Our team at Your Angle is dedicated to crafting your success. As a result, we have carefully developed a comprehensive plan to meet the specific growth requirements conducive to your goal.
Our primary mission is to cultivate a dedicated community of followers who eagerly look forward to seeing your content based on your artist development services. To achieve this, we are fully committed to creating exceptional and unique content that resonates with a broader audience. Our goal is not only to entertain but also to enrich the lives of your viewers through the sharing of compelling stories and experiences. Our unwavering support and dedication to producing high-quality content are bound to bolster your presence and forge a strong connection with your growing audience.
THE BIG IDEA
We want to position you as a leading influencer in the creative industry, known for your expert skills, creativity, and personable nature. We want to strike a balance between entertainment, educational content, selling and an influencer vibe that will resonate with your target audience. As we envision, this will open doors for opportunities to pursue masterclasses, collaborations, brand deals, partnerships, podcasts and more. We have illustrated a brief visual overview of what your socials would look like. This is merely a source of inspiration, we will endeavour to continue to tweak and develop the vision to suit you and your goals. The following overview comprises of:
Educational Content: The core of your brand will be educational content showcasing your hair expertise, tips, digestible tutorials, and industry insights. This will establish you as a credible and reliable source of information in the hair industry. This will be demonstrated through connecting with creatives in the Perth Industry to create relatable case studies that the community can engage with and build that trust with you.
Entertainment Content: Create content which is easily digested, shared and engage able to help build traffic to your page. Creating a loyal community which expect content they can bookmark and share.
Business Insights/Personal Brand: Your journey as a CEO and creative director will be highlighted, sharing the challenges you faced and how you overcame them. This will inspire and motivate aspiring hairstylists and entrepreneurs. It’s also important to showcase you and your overall vibe, from personal style to your day-to-day creative process.
Video content/Aesthetic: We envision a mixture of all kinds of content, ranging from low production to higher-scale production. Tiktok small videos, dance tutorials, coaching through talking to your phone. This will all be carefully mapped out to maximise engagement. We have included a brief array of visuals to show you the vibe we are after.
Personal Moments: We believe that sharing glimpses of your personal life, such as family time, friends, meetings, personal highlights, personal lows and things you like will create a deeper connection with your followers. This approach will humanise your brand and make you more relatable.
Editorial Edge: A defining element of your brand is your experience within the editorial and PR aspect with well respected outlets in Australia. This is a sector that will be key in building your foundation.
CONTENT CREATION
Our content creation team, consisting of experienced photographers, videographers, and creative writers, will work closely with MAS Cottesloe to produce compelling visual and textual content. This will include:
High-Quality Imagery: We will capture the essence of MAS's culinary artistry, ambience, and cultural significance through visually stunning photography. Each image will be meticulously composed to showcase the sophistication and approachability that defines MAS.
Captivating Videos: Our team will create engaging videos that tell the story of MAS, from the preparation of exquisite dishes to behind-the-scenes glimpses of the culinary journey. These videos will bring your brand to life and resonate with your audience.
Narrative-driven Captions: We believe that storytelling is a powerful tool for connecting with your audience. Our content creators will craft compelling captions that convey the passion, dedication, and uniqueness of MAS Cottesloe.
Consistency in visual aesthetics is key to reinforcing your brand identity. Our team will establish and adhere to a cohesive visual style that incorporates colour schemes, typography, and photography styles unique to MAS Cottesloe. This will create a visually appealing and instantly recognizable feed on platforms like Instagram.
Our Services
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Develop a brand which reflects not only yourself but the career direction and community you wish to align with.
Develop a comprehensive set of brand guidelines that outline how all branding elements should be used.
Create a cohesive brand voice and tone
Choose a consistent colour scheme and typography to be used across all branding material
Develop plans that allow you to continuously evolve
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The three stages of production include:
Pre-Production/ Conceptualisation and Planning: All of the necessary planning before filming. (25% of the production process)
Mood boarding
Define the objective, target audience, and overall theme
Source models
Develop a format including the structure, duration, and tone of each content day
Create a detailed production plan, outlining timelines, resource allocation, shot selection ect
Production: Filming takes place here, capturing all the desired content. (25%)
Post-Production + Posting: Footage goes to the editing team, they edit the content together and add any finishing touches. (50%)
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Creation of engaging and relevant content, including creation of text, images, videos, infographics, and other multimedia elements. This will be inline with the implemented phases of your rebrand.
Social Media Content Calendar: An in-house well-planned calendar outlining the dates, times, and topics for social media posts across various platforms
Social Media Strategy Development: Creating a comprehensive social media strategy aligned with the your overall marketing goals and target audience.
Audience Growth: Develop well-researched weekly strategies to increase the engagement across social media channels.
Social Media Advertising: Designing and executing paid advertising campaigns on platforms like Facebook, Instagram, Tik Tok, etc., to reach a wider audience and achieve specific objectives.
Influencer Partnerships: Identifying and collaborating with influencers or industry leaders to amplify your reach and credibility.
Innovative Campaign Ideas: Proposing and executing creative and innovative social media campaigns to generate brand awareness and engagement.
Community Management: Monitoring and helping you respond to comments, messages, and mentions, engaging with the audience, and addressing inquiries or concerns promptly.
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Step 1: Gathering Information: Purpose, Main Goals, and Target Audience
Step 2: Planning: Sitemap and Wireframe Creation
Step 3: Design Page Layouts, Review, andApproval Cycle. Dynamic user friendly websites which maintain your customers at the fore front.
Step 4: Content Writing and Assembly
Step 5: Coding
Step 6: Testing, Review, and Launch
Step 7: Maintenance
The Rollout
The initial engagement represent the most intensive phase of our service engagement, as it encompasses a comprehensive and deeply involved process. The extensive range of services provided during this period is imperative for achieving the desired results. It is important to emphasize that the investment reflects the dedication and resources allocated to ensure your success. However, we are committed to flexibility in our approach.
The plan we have developed is seen below:
Undergo a rebrand which will resonate with the new clientele you are seeking to attract.
Create foundational content case study for each of the services you provide being, Creative Direction & On-Set coaching, On-going performance coaching and stage or music video choreography. Post this content onto social media utilising them in your highlights as services and pinning them to your instagram feed. Following this the content can be utilised on your website.
Create ongoing
Following the initial three months, once we have executed key strategies and established a strong foundation, we can tailor a foundational package by removing some services - still aligning with your evolving needs and goals but optimizing both effectiveness and cost-efficiency if need be.
PRICING
Pricing provided based on the services we deemed priority in alignment with your marketing rollout.
Phase One
Rebrand: $2,000
Artist Offers case study Content Creation days: $3,500
Phase Two
Ongoing monthly Content Creation: $fee based on monthly content deliverables